What is a social media marketing strategy?Ī social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress. ![]() Track performance and adjust larger marketing strategies accordingly.Advertise products and services to target audiences.Social media marketing is the practice of using social media channels to sell or promote a brand, product or service. Also use it to track results and present the plan to your boss, teammates, and clients. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.
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